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Maslow’s Hierarchy

This type of brand goal relates to the dominance of a brand within its chosen market; it is often referred to as simply the market share, but is more than this. It can also be the total dominance that a brand exerts over the mind of consumer, trade and media.Read More

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Sitting Bull

If we live to the biblical life-span of ‘three score years and ten’, then the vast majority of our life-cycle will be spent in adulthood – an area about which little was known in terms of psychological theory and research until fairly recently. Indeed Levinson et al (1978) go soRead More

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