Unit 4 M1 - Sample Essay

Verbal information is when you communicate with a person in front of them for example face to face communication. This is a good way to communicate because you can get the point across more easily and understand the situation much better then over the phone. Telephone is another source of communication. This is when you talk to a client or a person over the phone and communicate about something. This is a good way because if someone lives very far you could communicate with them over the phone.

Verbal communicating is the best way as you could understand the better for example when a teacher speaks to a student it is easier for them to understand as it is a face to face communication. Written information Writing is another way to communicate with people these are word that are written on a paper. There are different way of written communication for example graphs and diagrams that tell you different information. These could be easier to understand on paper instead of phones.

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It wash wood heath school teacher provide students with written information about the work because this much easier to understand and could follow what they have to do on the paper Multimedia information Multimedia can be in a made up of a lot of media in one for example texting, phone calls and emails these are different way of multimedia communication. Multimedia can also be interactive media this like video games and cd ROMs and more. Washwood heath school use a lot of different multimedia sources to let everyone communicate.

Teachers send each other emails so they can keep in touch and communicate. They also use assembles where they use presentation to communicate with staff and tell them information that they need to no. Onscreen information Information can be presented on a big screen. This can be showed on TVs, big screens, audio and videos and many more. In washwood heaths school teacher produce presentation on a big screen so students can read it and understand their task and gain information to help them. Web based information Web based information displays many benefits of multimedia technology.

No there is a link of internet everywhere. This is an advantage because you can get information from anywhere and everywhere. Washwood school student can access their school information on moodle so student can use their information to complete their school work. Updating knowledge It is important that a business keep themselves up to dates with the changes going in the market there business is in. information must be found so a business know how they are developing in the market. They will need see how the market is changing over time.

The business needs to know how the economy is and what new laws and regulation are in placed by the government. At washwood heath school make sure they update their students and employees so if there was an emergency they would have the correct details. Informing future development If a business that does not stick to it environment it may fall back behind their competitors. A business will need to research on their products and see if they sell before they start to buy the product and sell them in their business. washwood heath school has to research on a new subject before they decide to introduce them to the school.

They will need to ask students if they will be interested in the subjects that are gone reduce and what advantage will it be if they introduce it. Strategic direction and swot analysis Strategic management is the process by which organisations determine their purpose, objective and desired level of attainment. It helps an organisation decide on actions for achieving these objectives in appropriate timescale, and requires information through both internal and external means. A SWOT analysis is use for auditing an organisation and its environment.

Washwood heath Technology College has strategic management which manages the objectives of the school for the students and the staff member in there. Swot strengths, weaknesses, opportunities and threat Strength: the strength can be a new product lunched by a business. Where the business is set and located. Also this can be the quality processes and also procedures;it can also be any other aspect that you can include value to the business. The muscle of wash wood heath Technology College is the courses or the subjects introduced by the school. It can also be the location where the school is placed.

There is a large sum of the community living which is surrounding the school which means it is easily accessible for the people to make it. The strength can be the quality of the education the school gives and allows the students for re-takes of their gcses exams so they can give it another go. Weaknesses The weaknesses of a business can be the need of the marketing expertise. Another weakness can be undifferentiated products or even services like if the product is not improved than the competitors or it is just the same and the competitors then it is a weakness.

The place of the business if it is not in a suitable position can be a weakness for the business. If the business has poor good service, then it is a weakness for the industry. A damaged reputation of the business can lead the business decreasing. If wash wood heath school has a broken reputation in the community then there will not be enough students in the school. OPPORTUNITIES: A business should have a developing market like internet selling products on the internet. There should be mergers, joint ventures or strategic alliances. A business can have an opportunity by moving into new market segments that offer improved profits.

If a new international market is introduced it will be a greater opportunity. A market vacated by an ineffective competitor is one great opportunity. Washwood heath Technology College can have its local site and develop more interest in other people so more students move to that school. THREAT: A threat is a new competitor in the home market. Price wars with the competitors are threats. A competitor with an innovative product or service. Competitors having superior access to channels of distribution are a threat. If taxation is introduced on a product or service it’s like a threat.

If washwood heath technology college is closed by the government due to some issues that is a threat. If more schools are opened in the same community that is a threat to the school. Offering competitive insight: A business needs to be aware of what their competitors are doing, to make sure they do not fall behind and loose sales and market shares. Regular research is very useful as it keeps one updated with the competitor’s sales. Some large businesses have a section of their marketing departments dedicated to analysing competitor activity.

Washwood heath Technology College has a chart which compares the results of their school with the other schools around. Washwood heath knows if their competitors have done better than them or not. Communicating sales promotion: Businesses use a variety of information and methods to communicate sales promotions to customers. They place information about products, services and special offers on their websites and have newspaper and journal adverts, and television and radio adverts. Good market research information will offer an insight into the behaviour patterns of the customers and their buying motivation.

Information can help businesses to promote their goods. Washwood heath Technology College collects information about the results of the other schools as it helps them a lot. They try to improve their standards according to that information. Inviting support for activities: Information is also required and needs to be communicated in order to support business activities. The support has to come from inside and outside the organisations. For example, the business may wish to change the way it operates to it make more efficient; this must have support of the workforce.

Clear information will have to be given to the staff, explaining why the business needs to move in this direction. Washwood heath Technology College informs the staff about all the changes taking place in the school. The school takes support from inside and outside the business. The teachers and every member in their helps out. The external support is also taken. SOURCES OF INFORMATION: Internal sources: Internal information is the information which is already present in the school. Internal information could come from a variety of sources within the organisation.

A lot of departments will store information about the members in their department. Washwood heath Technology College stores information about the students who had been studying in the school before. It keeps a record of all the teachers what subject they have been teaching and what day they started school and when did they leave school. For example: Finance: Finance will have wealth of information relating to company performance, such as profit and loss figures, the balance sheet, cash flow information and the costs of running the business.

Washwood heath technology college has a record of how good their results have been and what benefits have they got with that. Sales departments: Sales departments will often store information about customers, as well as sales records for the organisations existing products and services. Washwood heath Technology College has information stored about its old staff. Human resources: Human resources can provide information about the staffing and training within the organisation, such as staff turnover, number of employees, skills available, training needs and projections for future employment.

Washood heath Technology College has some demands before hiring staff like the skills and that. Production: Production will be able to give details of production costs, along with past and possible future levels of production. This gives details of the sort of results produced at washwood heath Technology College. Marketing: Marketing can give information about the results of research undertaken by the company, the success of previous marketing campaigns and promotional activities, as well as information about the market the organisation currently operates within.

Washwood heath technology college has information about how well they have done compare to the other schools around. Customer services: Customer services can tell you what customers think about the business and give you information on how customers have responded to existing products and services. Washwood heath Technology College responds to the needs of the community and the pupils of the school. External resources: External resources are the resources used from outside the business. The information which is brought from outside or which already does not exist in the business.

External data exists in the form of published materials, collected by someone else outside the company. FOR EXAMPLE: Government resources: They are supplied by, among others, the ONS (office of national statistics), the DTI (department of trade and industry), and the OECD (organisation for economic development). The government sources are useful for wash wood heath technology college, they can find out the results for other schools and the skills other schools are using so compare to them they can do better.

Trade groupings: Trade groupings are groups of businesses from the same industry or marketplaces that provide a service to representatives of their industry. They can act as pressure groups to initiate positive change for their industry. They also publish trade journals. These are published by leaders in the industry. This can help washwood heath Technology College find out about management of the schools and what their school is lacking and what can they do to do better.



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