Codes and conventions for media studies - Sample Essay

I will be comparing the 4 local newspapers to 1 broadsheet and 1 national tabloid, looking at the level of competition, from the internet TV and radio, and seeking to input the news the public want to feel in the community also the advertising to be to help the needs of everyone. I believe Kilburn Times has a heritage and has a red headline connoting its status of bold, big and classy to 2 local communities Camden and Brent. For my Media project I will be analyzing 4 (national tabloid, and national broadsheet) local newspapers.

I will analyze the codes and conventions in order to identify the product efficiently. I intend to publish, The ‘Kilburn Telegraph’ as part of my observation in forecasting the latest and most recent stories and reports of that particular week. The main features of ‘Willesden &Brent Times’ are that it has a distinctive colour of red on black, in my analysis I selected four newspapers, one representing red top and one mid-market. The ‘Willesden &Brent Times’ and the ‘Kilburn Times’ tend to take a conservative stance; with a serif type face connotes formality and more educated.

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Whereas ‘Harrow Observer’ and The ‘Wembley Observer’ tend to prefer visual rather than a lot of text, it type face is sans-serif connotes formality and tend to target the less educated group in society. The language presented on the 4 local papers tends to be written informal everyday language concentrating on the dramatic, and the shocking aspects of stories. The ‘Harrow and Wembley observer’ use a splash with the headline spread over 2 columns, although The ‘Brent Times’ papers focuses on a small image from a separate story with a kiker to make it of interest to the public.

The local newspapers I analysed all have eye catching stories The ‘Willesden Times’ contained a caption of ‘biker died in tragic crash’. The Wembley and Harrow observer were more detailed papers. Whereas with The Wembley observer containing 2 bullet points of the headline to reinforce the story No Jail Term Is Long Enough’. The Kilburn Times headline was ’80 thugs on the streets’ conveying the negative, shocking and scary aspects of the story be taking up the central page spread.

The red colour suggests (importance). The promotion is suite deal furnishers, Jacob’s free wine, win tickets to see the yoga show which is not related to the story. Whereas the ‘Harrow and Wembley’ observer’s have a red poppy in memory of the soldiers and a advertisement of i?? 36 million revamp of borough leisure centers planned, and the diwali special is important for the newspaper. Willesden &Brent Times contains one main story which dominates the front page with a small colored image of the victim.

It contains white on black usually for headline about the brutal murder of this young boy, the story written in 3 columns, contains colloquial language such as: Don’t, also the strap line uses capital letters ‘COPS DON’T CARE’, using sans-serif connoting informality type face. The next local tabloid I analysed was The ‘Wembley Observer’ which covers more serious issues, with more detailed information a splash was used with the grieving parents of the murdered son Ian Page, the caption states: they hold a picture of their murdered son.

The ‘Harrow Observer’ story is ‘ROGUE ROCKET RUINS HOUSE’ in regards to a house which has been blown away by fireworks, the editor Ian Proctor uses the seriousness of the sunlight reflecting on to the blown off roof top of Rose Fagan the fallen victim. This drama covers the whole bottom of the page with white on black, with an advertisement on top unveiling the new leisure centre. The paragraphs and syntax (sentence structure) is short and buoyant. At the top there is a symbol of a ‘poppy’ commemorating the loved ones who died in war.

I researched into the ‘Observer of Wembley’; this had a lot of colour and many diverse issues about its upcoming society of the 21st century especially with the new arena Wembley stadium. It has a blue heading colour and covered different stories being a larger print newspaper than Willesden and Kilburn times (local newspaper). I will analyze the new opening of Kilburn library, and tourists perception of London at the Marriott hotel, I will speak to a local police officer about crime violence, such as car robbery, anti-social behaviour, burglary, drugs, and gang crime.

I will talk to a local MP in Brent asking for their opinion on the new wheelie bins and their opinion on getting more people to recycle to make Brent greener. Finally I want assurance of the health side (Back page) Willesden sports centre, I will mention their current facilities, it’s just over a year since it was re-designed (gym, karate hall, indoor badminton, outdoor running, and a swimming pool) I will make a report on findings from my local community.



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