Two very extraordinary ladies. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. SM: With bridals and light evening wear. Salina has also launched Salina Cosmetics which is an all organic beauty product range. When you are young, you are fearless; you are at the beginning of things and you experiment. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. Join Facebook to connect with Sana Hashwani and others you may know. Wow, never heard that one before. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Such a time too, passes.. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. At the end of the day when I go home, I am motivated and excited to see them, she explains. Elitist, and Impractical and expensive for the average woman. SH: Its the nature of the business. quite shameful designs that 99% people in the country cannot wear, and cannot afford. For Sehr, financial independence is crucial. Your time is not necessarily your own and having the support of your family is imperative. So the price is a key point.". So, if I was racist, the impact is massive. There was a point when we went into a lull. SH: Getting there. They have to be quite serious, have to be more composed, and not kid around. SM: We only cater to our clients. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. It is evident that self-care is a high priority in her life. Its cheaper than lawn, so we will hit another dynamic in the population. However, the company was nationalised in 1973. There is no long hard work challenge story here. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. In lawn you can take a legal route because theres too much money involved. On this Wikipedia the language links are at the top of the page across from the article title. Abroad, when a designer retires, the design house goes and finds the next top designer. Worrying about what others are doing will never take you anywhere, Sehr proclaims. "Were a population of 210 million people, you will all find your niche. Sana and Safinaz are the most non-political and pleasant people in the field. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. SANA HASHWANI: We love both the business and the design aspect. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. If a customer buys one of our products from another store, there is no guarantee they will refund your money. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. This is how fashion creates jobs. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. Sana Hashwani has recently returned from the United Kingdom. According to her, hard work and dedication always pay off. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. Saadia Qamar March 20, 2011. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. I dont even have words for how good they are. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Correct me if I am wrong. KARACHI: In an exclusive interview with . SH: This happens. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. calling the social media . Her magazine is something that has shaped her life. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. Amin A. Hashwani. In fact every day there are moments of weakness. Once we reached our 100th issue we knew that we were in control and we could do this.. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. News Desk. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. Summary. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. Keep checking this space for updated trends, products and what's in store related information! I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Text Us @ 9095 (For Residents Of Pakistan Only). The coronavirus test report of Sana Hashmi and her family members is negative. It was especially important for her considering both her areas of work are very different from each other. Suddenly, change came when Karma, HSY and Maria B. came on the scene. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. It was crass. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. A: How did you start? Theyve broken the glass ceiling, to say the least. We were two recently married society girls and people sort of felt sorry for us because we worked. Its not about money, its about usefulness., Bina is all about self-care. But after becoming a mother my perception of life has changed. While she loves her work, Sehrs Miracle Moment is her set of twins. Some of the teachers that taught me are still there and they are my mentors, she says. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . When I did it, that moment gave me power and courage. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? 1,815 likes. It is so liberating. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. I come from a family of very hardworking women. A: How do you escape this? These are incredible achievements, and as mentors to the industry we need to focus on them. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. After that we decided that we are going to do lawn on our own. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. Tomorrow is my daughters 7th birthday and the first day of a fashion week. SH: Contained maybe; but it is a big business. I wouldnt have been here, giving this interview, if it wasnt for them.. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . R they both sisters, both are doing grt job. Very admirable ladies.have created millions of jobs. SM: You need to own the design. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. . That is the crux of the matter. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. The mall has something for everyone, young or old. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. But then someone else comes in and they start to take away your business and you wake up.". If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. In fact, were looking forward to it! Making it into a professional business is the key.". ", "It excites us, we love it," Sana is quick to respond. That is quite an achievement in a male dominated corporate world. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. A: But it was your time with Lakhany Mills that made your name. When youre older you shrug it off and say, so what if missed the first step whats the big deal? In fact she entered this field because of her own skin troubles. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. They have become huge! You derive happiness from knowing you are independent. Reams upon reams of cloth draped around each model. Sana Safinaz is part of SSFR (PVT.) Sana Hashwani. Fashion fades, only style remains the same. I have very problematic skin and taught myself to cover up. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. Due to her versatile nature she is well known among her fans across the country. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. They have . She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. But we know we have to be resilient and go for it. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. Despite all this it is an achievement among theie friends as no one else did. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. Terms and Conditions Privacy Policy. She is one of the top make-up artists in town and it is not surprising why! SM: We dont want to be the face of SANA SAFINAZ. It keeps you on your toes every single day. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. When youre younger, little things seem big. We have a full return policy, which is something new in Pakistan. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. AURORA: How do you perceive SANA SAFINAZ as a brand? She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. Her strength and support is the reason behind the success of each and everyone in my family. She started working when she turned 19 and married her high school sweetheart 15 years ago. . SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Their position is professionally very strong. She feels the older she gets, the more she needs to give herself a break and relax. You cant make this work alone; its not possible. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. In our society a lot of women depend on their families for little things that provide them happiness. A: So the brand is very much associated with the two of you? Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. You have entered an incorrect email address! In Pakistan, any business owner could actually run an IDP camp I think! Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. Sana has managed to sail through, learn a lot and its been an amazing journey so far. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? "Weve outgrown different phases. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. It was like climbing a mountain. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. When the mother works, it reflects in the mindset of her children.. @thuglife No. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. By 1970s, it had become Pakistan's largest cotton trading company. SM: Retail is only as good as your team is. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. We have always gone into things by telling each other that we could do it, and we made a success of it. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. When I moved to New York, something about Pakistan kept calling me back. Among other things, her daily to-do lists also have son time during which she focuses just on her son. Both of the hotels were converted into Marriott brand in 1990s. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. But 27 years cant all be smooth sailing. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. The onus is on us. In those days, if you worked, you were sad. Mehrs mother is her best friend. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. She was in a relationship with the dancer and choreographer Melvin Louis. Thats rare in the cut throat industry she operates in. Shagufta was ready to take on more challenges. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. Currently Im working as COO of AKU hospital, clinical labs and outreach services. She is what she is today because of her mother. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. A whole campaign was organized around the 100th issue which became a huge social media success. Hobby for privileged class with millions of important contacts. Again it was not a big vision; we said lets start this and see where it goes. From designing, printing, production, campaign planning and even marketing, it is all done in-house. "Were already looking at perfumery, were looking at many avenues," Sana elaborates.