This is one of the easiest ways that you can dramatically expand your sphere of influence. You can use variations of this, but the most important thing you can do is to be authentic. that are written by the members of this community. I was having trouble generating leads and converting those leads into clients. Be clear that you have no agenda. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. It could even be that they are having some work done on their house and need some recommendations. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Good iedea on using and award and sharing it with your soi. Now the client is expecting Jasons call and will be much more likely to have a referral ready. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. This can make a significant difference in your overall reach, as more people will read your content. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Phone: 205-263-9600 Under that simple system they end up calling everyone in their SOI twice a year. I was just checking in with you to see how youre doing. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Together, we can make this year your best yet! Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Save my name, email, and website in this browser for the next time I comment. Then, you may want to share information you learn in these business journals with your potential client. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Let them know that this is good news for them as well as for you. You will be shocked with the answers youll get. ), And lets face it. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Script #1 - Recent Clients & Professional Connections, I hope all is well! Or, you may want to rent out a special menu for the evening. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Sound good? In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Instead, you should spend your time visiting with several people in a one-on-one manner. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Yours was the best ! Here's a sample: Dear (friend, client from a former business, former boss, etc.) Email: [email protected], Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. For those of us who have a hard time tooting our own horn, this is a tough one. A reminder to winterize their sprinkler system or change smoke detector batteries? Sample Influence Letter. You can give them some references. The Best Real Estate Email Templates for Your Sphere of Influence Brian Icenhower of The Real Estate Trainer has a great tip. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . saying thanks to those who have helped you attain success is a great way to foster more !! Date. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). You can do this by adding value coming from contribution and giving them something they want. 5 ways real estate agents can build their sphere of influence - Paradym Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. One type of ad that has been shown to be very effective is a messenger ad. Things are uncertain right now, and in many ways we have been forcibly disconnected. Heres one of our best scripts/real estate email templates for Listing E-Alerts. In real estate, you have to develop a strong relationship with the buyer or seller. If you dont have a drip campaign set up yet, dont worry. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. One of those things is the YAY-ME letter. And theres no good reason to leave that kind of money on the table. If theres one SOI pro tip that bears repeating, its this: Never assume. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Hot Seat Friday - Krista Answers Real Estate Questions Submitted by You But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Love it Jennifer. Here's a letter recently sent out by one of my faithful readers. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! :). Theyre a light-hearted, non-pushy way to stay in front of people. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Its expected in business. This also warms up your SOI for your phone call. Your thoughts? SOI. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Again, theres absolutely no need to sell here. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. You say, hey, shame on me, because I should have reached out to you sooner. Now that you know you DO have a sphere of influence, lets take a look at whos in it. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. That detracts value. I especially liked your photos of the latest outing you had at Russian River. Wish I could use it but after 25 years it would look odd! are great for staying top-of-mind. Be sure your real estate letters dont sound like a form letter that just goes out. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Or ask for feedback?? You now have a friend in real estate. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. And who doesnt love a bottle of wine or box of chocolates? This field is for validation purposes and should be left unchanged. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. These are people that know you, and just because of that, you have some influence on them. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Where you make your list will depend on where you are in your business. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Next, you can run those emails through a scrubbing service. Come up with a meaningful message, and hit your database with a postcard mailer. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. I stay in touch with my people, past present and to come, with a monthly . When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. We can use the search update tool for four general areas. For example; Friend, Family, Acquaintance, etc. (Psst, already a Follow Up Boss user? Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. But truly great SOI and referral marketing isnt about selling.. You may also want to include a gift card to the local coffee shop or other gift. How to Write an Influence Letter [with Sample] - Request Letters Try to do this for each and every person on your list. I think either way would be fine - whatever feels right to you. WOW. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Its time to look inward to your database. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. In addition, it might backfire and cause them to never call on you. How to Create a Real Estate Sphere of Influence List Start with your past clients because these are people you just sold a house to. Remember, you dont have to harass your SOI with daily sales calls. Thats the only way you will be able to contact your SOI members 100 times a year. Please let me know if I can help you with anything in the future. If they are not receiving them, they are not actually in your sphere of influence. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. You dont have to be a suited-and-booted business exec to have a great network. You arent a clone. Remind your sellers about something you did that added a lot of value for them. This field is for validation purposes and should be left unchanged. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Go to your business page and click at the top where it says "Ad Center.". Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? So, Jennifer, um what's an example of doing it right? Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . Love your ideas and thanks for the inspiration. You may think that you are so busy that you will never have time to go to another networking event. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. So give your full attention to every person you meet, and remember, everybody matters. You Are Truly "Above The Crowd!". So, youve sent out an email newsletter. 6. Realtor Sphere of Influence Scripts to Contact Your Database So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. They better like it, or you're going to get blocked! Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. The 12 Best Real Estate Prospecting Letter Templates for 2023 Dont take the cheap route if its going to come across negatively. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Why not get deep once in a while? He even asks for permission to follow up (Cool if I follow back up in a week?). In real estate, or any business for that matter, you cant deny the power of the referral. Sample Newsletters | HomeActions They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Here are a few authentic scripts for. Take a breath. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Instead of scrolling past updates from your sphere, take a second to like or comment. It wont be like that for long. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. Its one of the easiest ways to get your database engaged again. You can do this by adding value coming from contribution and giving them something they want. Its really simple. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. If you havent been staying in touch with your SOI like you know you should, youre not alone. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Check out these 5 practical tips for growing your sphere with social media. It posts your ad and provides a messenger link for the recipients so they can message you directly. I think I would prefer that over an e-mail. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. How to Use Your Sphere of Influence to Build the Ultimate Real Estate forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Thats the last time Im going to use that real estate agent.. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Dont hesitate to put this to work for you. Then, you need to make sure that you pay special attention to your ideal client. Before I started using email marketing, my business was struggling. Listen P151 Marketing Mastermind 01 - Marketing vs . Acronyms and jargon can kill your message. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. When they got the postcard, they called me. And in this case, that brand is you. Sample Real Estate Introduction Letter To Friends! Today Im going to tell you, no. When it comes down to it, an SOI is just a group of people you know personally. Ask them how the yard is working out. And whenever possible, ALWAYS post an image. You can get his full briefing in this video. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Your note/comment is definitely going in my "keeper" file!! But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. And yes, for years they have been. Its one of the oldest digital tools that Realtors have had at their fingertips. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. You can use variations of this, but the most important thing you can do is to be authentic. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. P151 Marketing Mastermind 01 - Marketing vs Branding How to Nurture Your SOI (+ Free Templates! But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? and Pensacola Beach real estate I've been featured from time to time on the local news or in the paper, so I always send out notices with links. It would go like this. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. When you do go to a networking event, you may think the goal is to collect as many cards as possible. Set aside one or two days a month to attend a local community or charity event. As the leads and referrals start coming in, its important to keep track of each and every one. Any new listings that come onto the market will be instantly emailed to your buyer. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Take Advantage of Social Media 3. My clients really love it. This helps you get rid of any old contact information that is either incorrect or no longer in use. make an informed decision when buying or selling a house. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. I like this example Jennifer. Real Estate Introduction Letter To Friends! | Amazing Prospecting and That way, you stay in the loop on what is happening in the local area. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Real estate letters to clients samples - sphere of influence Take this epic SOI marketing story (again from Justin Seeby). So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. A few days ago I followed a search link and saw some advice that I thought was terrible. And they are provided free through your Multiple Listing Service (MLS). Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. It is important for you to stay connected with your real estate clients. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Ask them about the dog. Another excellent post. Great blog and example. He is CEO of Agent Dominator. Whether you use the MLS or your agent website through your CRM, it can be completely free. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well What Is a Sphere of Influence? If so, just be a little more intentional whenever you log on. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Send out a simple four by six postcard. Its easy to neglect these tasks if you dont have a contact plan in place. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. These include: What this means is that the current real estate market is volatile at best. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. And conversations with the people we know can lead to all sorts of wonderful things. Find FL real estate agents But how many agents actually take that advice? Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Then, send a personal note to them. Smart real estate agents know that there is a lot of money to be made in giving away something for free. After youve sent a few value-packed emails, drop in and ask for that referral. And heres where you apply this knowledge to making your phone calls. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Excellent letter, of course, Marte! In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Pro Tip for Twitter: Always post local content with relevant local hashtags. Its a simple shame on me script. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. You made your calls and used your Realtor sphere of influence scripts. on ActiveRain. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. For many, leads are drying up a bit, so you may be feeling a little stuck. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Youll be shocked at the response. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Hi Jennifer, Interesting concept and comment thread. (Its just around the corner from you actually in Spring Brook Hills.). I dont have any influence! I know thats what I thought the first time I heard it. A good CRM must have an IDX feed to your local MLS. At that point, you use your Realtor sphere of influence scripts.