Add to My Podcasts. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. The third thing they let us do was have a sales team. Hes fantastic. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. No. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Will Ferrell was like, Please, please stop running so many ads.. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. I can get all three, all the time. Its an audio medium. Will Ferrell was like, Please, please stop running so many ads, but it worked. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. The fifth season brings canned laughter and an audience . You mentioned that you had experimented with subscriptions. We havent even discussed the trust issues that are very real on social media. There is always something new happening. How have you arranged iHeart Digital? Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. We wanted access to that to shout really loudly about the stuff we were doing. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. iHeart recently restructured and you became the CEO of a formal division. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Thats right. All of us do this, including myself. A little bit. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. We may not have liked it, but there usually was a problem getting fixed. Thats a super good question. As that has happened, this thing has come along called audio. Do you convert people to Apple Podcast or to Spotify? Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Up or down on NFTs? I just need answers.. I dont have it candidly on a P&L anywhere. Ive always thought about it. It didnt hurt that this explosion hit podcasting. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Thats actually a podcast we make together thats actually awesome. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Thats not really how it works. One is called the multi-platform group. This is very unique. So we launched a company together. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. Yeah, we do too. Its really that simple. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. It was a packed house and a great time. Our business affairs team is busy and accounts for a lot of our growth. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. The creator and the ad-serving publisher, in our case, are in total control. He only came on here to pitch the app. I feel like its still a thriving business. LOTS of podcasts have ads okay? NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. It has been a player in the audio space across multiple kinds of distribution for a long time. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. The longer answer is, were in an odd economy. Maybe one day you will, but not today. Yes, we do that all the time. I know. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. YouTube is a good example of this. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. I can test exclusive or windowed content there. Were like, Hey, you should buy podcasting. Is that part of your business affairs team, just selling the IP out? Does that worry you? There is nothing broken in the podcast distribution and monetization model today. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. It has been a pitfall of digital media from day one. The NFL is very similar. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. I dont think this is wishful thinking. Whats the structure below you to make all this work? Its just a disconnect. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Are they yours if theyre subscribed in Spotify? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Thats where the VC money went. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. If you dont do this, you will never have the reach you need in digital audio. Broadcast radio is a mass-reach medium still today. It was a smart move on their part to buy a company like HowStuffWorks.com. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Thats the only difference so far. Gmails client-side encryption is now available to more businesses, Whoops! You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Its not a huge focus for us. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . The culture is not preserved; the nimbleness is not preserved. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. In the podcast, she . Its redemption codes and URL codes. Is that something you think about as targeting? Josh and Chuck have you covered. Im like, They dont need to be if they dont want to be. Its what we do. Eighty million Americans a week listen to podcasts. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are you doing that math? I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. I think they know the effect, long-term, that you have when you stop marketing. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Again, streaming was a really obvious example of this for TV streaming companies. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. We used Jun Group. The only reason we have that number is because of broadcast radio marketing. It makes sense to me. This thread is archived Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Thats an insanely large but insanely accurate number. Eighty million a week is the more interesting stat to me. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? We do all kinds of advertising models with Malcolm and his team. Its also how we got here. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Hes going to leave now. Big Money Players and iHeartPodcasts. Everything will get better, faster, and easier if you parallel-path projects. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Its not like a low-engagement medium. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023